Many popular YouTube channels have their own logo, a small icon in the right corner of their videos. This element is used both to give video personality and to serve as a signature as a content protection measure. Why should you have a good channel logo? Giving your YouTube channel an attractive and original visual aspect is essential if you want to grow within this platform.
Imagine working on a new video day and night, producing informative content, making high-quality footage, and then editing, editing and editing. And here it is, the well-deserved success. Your work crosses all social networks with public and private messages. Unfortunately, however, bad luck, even though the video is so popular, users have lost and forgotten the name of its author. Can you imagine it? Now forget it. After all, this result cannot scare you if you read this article.
In this Article
Here we will discuss how to make your authorship on YouTube videos memorable using the right logo. Currently, many programs and applications can help design logos for YouTube completely free. Keep reading if you are interested in knowing the best alternatives and steps to follow to create logos. Today we want to tell you how you can create a logo and how to upload it to YouTube.
What is a logo and why is it necessary
By accidentally accessing your video, the viewer can immediately decide if it will be attractive to him even before starting to watch it. This can happen if your video’s splash screen has a brand name and the user has already had experience with your work. If this experience is positive, the viewer remains faithful to the video from the first second of viewing and will most likely watch it until the end.
Your corporate identity, in which the logo is a very important associative element, represents the image of the channel and increases the recognition and competitiveness of the videos. That’s why most of the best-known young people have their own unique corporate branding.
There are so many ways to use a corporate icon on YouTube.
- On the channel: header and profile photo. Thus, he will appear with each of your comments under her video, constantly advertising the brand.
- On screen: as a screensaver (intro) and as a watermark. So you can protect your authorship from theft or you won’t forget to sign your every work.
Reasons to take care of the design of YouTube channel
- A good channel design allows you to make yourself known and to the extent that it is more striking and attractive, you will capture a greater number of followers, allowing your brand, product or company to be spread quickly, managing to reach where you least imagine.
- It will depend on the good quality of the design to spread and share more quickly and it could even go viral quickly, so design work plays a fundamental role in promoting your business or company.
- Thanks to the movement you can have through the YouTube channel, this allows you to position yourself in the first search places, and the more visits you have on your channel, the better position you will obtain in the search engines.
- An attractive and well-thought-out image accompanied by excellent content will make your channel more professional, which leads to increased subscriptions and possible monetization.
YouTube for companies and businesses
A YouTube channel for companies allows you to show the products or services you offer in a creative way. The advantages of having a YouTube channel are, among others, the following:
- It is an excellent means of dissemination for your video marketing campaigns: conducting creative video advertising campaigns is one of the most effective ways to reach your audience. If you also do the campaign in a medium with so much traffic, then much better!
- The video works very well to humanize companies, showing a visible face in the business. For example, a ham company could use the video to teach how to cut it at home.
- By inserting a video on your website, you can improve the positioning since videos tend to retain the user’s attention and increase the time spent on the page.
If you have a business and decide to create an online video channel, you must take care of the image of the channel so that you transmit the necessary quality to generate trust in your audience.
Create a brand image
In any social network in which you are present as a company or as a user, it is crucial to define the brand and personality that you are going to show to the public. Something very important in a corporate image or logo for YouTube, whether for a business or your private channel, is that it has consistency, that the logo and the colors you use make it easy for the user to understand what your channel is about.
We advise you to choose an appropriate color palette when creating it since designing a logo for a comedy channel is not the same as designing a logo for a technology, news or children ‘s channel.
For all these reasons, it is crucial to design a logo that looks good on all virtual platforms, including YouTube. On YouTube, there are many different video themes, such as entertainment, gamer videos, student help channels, vlog, cinema, science and technology.
The design of the YouTube channel will depend on the theme that the channel deals with. Obviously, a channel dedicated to technology will not be the same design as a fashion clothing channel.
What should a channel logo look like
The logo provides several benefits for channel development. But they can only be perceived if it is correctly composed according to the principles of modern design. We suggest that you familiarize yourself with the main three:
Simplicity
Be minimalist when designing an icon. This will help you avoid confusion and keep your brand logo clean. Don’t forget that a few small details and colors can turn your logo into an illegible spot when resizing. A simple, concise logo is much nicer in this situation.
Relevance
The logo is a lever of influence on the customer through important associations. Study this question so that each element of the future symbol can convey the essence of your videos. Find out how a particular color affects people and which font works best for your text. Let every detail of your logo inspire viewers to do what they need.
Uniqueness
The theme of your videos most likely includes some long-standing characters. Analyze if your competitors’ icons are filled with the same images and colors. If the idea has not been interesting for a long time, it is better to find something more original and related to the theme. So you can demonstrate your unconventional approach to problem-solving and the courage not to go down the beaten path.
This is precisely why viewers are ready to press the bell and leave a thumbs up.
When developing a logo, study your niche, your target audience, and the competitor’s experience well. This will help create a symbol that can advertise your videos, increase their recognition and attract users.
Requirements for a YouTube Logo
Before describing the procedure, let us point out some requirements of the logos to be created. In addition to the aesthetic rules for creating an icon, there are also the technical requirements for uploading a logo to YouTube:
- File format – JPG, non-animated GIF, BMP and PNG;
- file size – no more than 1 Mb, 800х800 pixels when uploading;
- The channel may be banned from celebrity photos, immoral images, and copyright infringement in watermarks;
- Choose no more than two colors for the icon;
- The image is preferably monochrome, with a transparent background.
Now we go directly to the methods of logo design.
Logo creation services
It is possible to create a suitable brand name on your own or you can order it from specialists. The first option can be implemented through an advanced graphic editor, for example, Adobe Photoshop and other logo makers. Currently, there are many programs and applications that can help us design logos for YouTube completely free.
If you don’t have the time or inclination to do it yourself, you can commission a logo from a graphic design studio or solo artist. You can create a brand logo yourself that will not allow viewers not to forget who the author of your video is, or you can ask for help from an experienced designer. But if you don’t have artistic experience and extra cash on your budget, then use online services to create a corporate identity. They will help you create your logo in just 10-15 minutes and will cost you much less than the services of successful designers.
Canva
It possesses high-quality design tools for creating visual content. Many elements in the editor are free, and they can be combined, creating original and creative designs. Here you can also develop an attractive logo for your channel based on one of the more than 23,100 ready-made templates or start working from scratch.
Before developing a company logo, it is a good idea to set the required dimensions so that the program fits your layout. The service has been providing its services since 2012 and has already managed to win the consensus of users from different parts of the world.
DesignEvo Logo Maker
If you want to get a good logo in less than 5 minutes, DesignEvo is your best choice since it is a quick and easy-to-use logo design tool. To create a logo for your channel, simply choose the ready-to-use logo template and customize it according to your need. You can choose your wanted font, icons, colors and overlays to unleash your creativity. A free logo can be downloaded once you finish.
Online Logo Maker
If you don’t have time to learn the principles of Photoshop and you want to create creative symbols in the editor, then this service is for you. A handy simplified generator allows you to create your own unique logo by uploading a photo from your computer.
You can also link elements together and change the colors of the individual parts on ready-made icons. All the service contents are divided into categories for an easy search of the desired image. If inspiration disappears during the development process, it doesn’t matter. You can always save the result and go back to editing later.
Logaster
If you need a “yesterday” logo, Logaster is just what you need! It will only take a couple of minutes from signing up to obtaining the new logo. During this time, you can get a set of logo files in various sizes and formats, five color schemes and six different layouts protected by copyright. And also, if you wish, you can purchase other corporate identity elements: business cards, favicons, design files, etc. Furthermore, creating a logo is simple and consists of a few steps.
How to upload a logo to a channel
Managing the principles of online services is not that difficult. Now, you need to figure out how to upload your logo to your YouTube channel. Here, everything is quite simple, and just follow a clear protocol of actions:
- Go to your YouTube channel and click on the profile picture in the right corner of the title. Then select “Creative Studio” in the drop-down list.
- In the left menu, open the “Channel” section and its “Branding” section.
- A window opens to load the company icon. Click on “Add channel logo” and open your file.
- After uploading the icon, options will be available where you can adjust the duration of the logo on your videos.
- That’s it.
As you can see, creating and uploading a logo for your YouTube channel is not complicated.
Closing
Don’t let viewers lose your authorship in reusable shares. Let users know the heroes of their free time. Build your YouTube channel brand in minutes using convenient online services. And increase the notoriety of your YouTube channel with your logo.
